A wise person once said, 'It’s not what you say that people remember, it’s how you make them feel.' Ironically, I don’t remember who said that, but it is the approach I’ve taken to my work for years. As a creative, I always start by thinking about how I want the audience to feel - emotion being the conveyor that the message ultimately travels through. Everything else is designed around that. I could go on, but it's better to let the work do the talking. Speaking of which, this site is a small sample of the work I’ve had the pleasure to collaborate on with countless creative and business-savvy talents from around the world. This includes my role as a partner at Sid Lee, Brand Director at Ubisoft, and Creative Director at other prestigious agencies, including my own.